The Great American Beer Festival 2020

Client: Myers School of Art
Year: Spring 2020

The Great American Beer Festival takes place in Denver, Colorado annually. This project focused on designing a logo as well as various promotional materials for the festival. The project focused on the production aspect of each piece. The poster was created using 3 spot colors and separated and trapped to be produced using screen printing techniques. 

Other pieces focused on technical productions such as producing die lines, color matching, image sizing and preperation and preparing files for client use. The logo was inspired by the Colorado state flag and features a simplified beer bottle cap and a mountain range to tie the event to it’s location.

Software Used

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign

Deliverables

  • Logo
  • Brochure
  • Poster
  • Tickets
  • Door Hanger
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