This brand identity for Summit Federal Credit Union was developed in response to a need to appeal to a younger audience. The main goal of the rebrand was to develop a fresh inviting look as well as expand the brand’s digital options.
Digital banking has become an essential function for all banks and credit unions in recent years and a comfortable and easy to use UI is essential. This project not only focused on building all essential pieces for the brand including letterheads, envelopes, business and account cards, as well as debit card designs. But it also included a fresh website facelift as well as a handheld mobile banking app design for simple and easy money management.
The new logo design for the brand is based upon Avenir Next’s clean and modern feel. Using a completely lowercase design makes the logo feel friendly while the green used symbolizes modernity and wealth.