Pack Mac

Client: Myers School of Art
Year: Spring 2021

Pack Mac is a macaroni and cheese designed specifically for outdoor enthusiasts. Many products currently on the market as easily packable macaroni and cheeses that are also easily made while on the trail are bland and freeze dried. Pac Mack aims to change that, easily packable in any water bottle pocket and easy to make on the trail, Pack Mac is the future of meals on the trail.

The design of Pac Mack features vector illustrations of iconic national park landmarks, distressed type and a badge style logo design. Each package is printed on biodegradable natural materials giving it its distinct brown paper look. This feature is also functional allowing the package to be burnable and bury-able for easy disposal while camping. Final designs were both created physically, using a laser cutter for the die cut and also fully modeled and rendered in Sketchup and Adobe Dimension.

Software Used

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Dimension
  • Trimble Sketchup
  • Laser Cutting

Deliverables

  • 3 Feature Designs
  • Box Dies
  • 3 Prototype Models
  • Product Renders
  • Product Designs
© Jacob Schul 2021 All Rights Reserved.